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BYUSA

BYUSA Advertising Process

Advertising Steps

  • You must get your coordinator to share a new workbook with you for each event!

    ActivitiesAlly Beames ally.beames@byu.edu
    ClubsRobin Damon robyn_damon@byu.edu
    ConnectionsLogan Mann logan_mann@byu.edu
    Leadership Education, Elections Team, & FOLDave Nagata dave_nagata@byu.edu
    Student Advisor CouncilLaura Bond laura_bond@byu.edu
    MarketingLogan Mann logan_mann@byu.edu

  • Make sure you fill out as much information as possible, starting with the Master Tab! We will go through the workbook with you, but it is better if the info is already in there! This includes things like captions for posts, links to pictures/videos, etc.

    Once you have completed filling out the workbook, please share it (with edit access) with all of the Marketing Employees emails and CC your coordinator. Any email communication with the Marketing Employees needs to have your area coordinator included so they are aware of how projects are progressing.

    Advertising Consultantsbyusamedia@byu.edu
    Graphic Designersbyusadesign@byu.edu
    Photo/Video Teambyusavideo@byu.edu

  • Your coordinator must digitally sign the Master Tab, Social Media page, and Website page prior to your initial consultation with the Advertising Consultants! Make sure you have shared the signed workbook with the byusamedia@byu.edu email. Each page needs to be digitally signed by coordinator.

    Once these pages are signed, set up your initial consultation by emailing byusamedia@byu.edu or drop by the Marketing Area. During your initial consultation, advertising consultants will review the workbook and set up any additional consultations as necessary.

  • After your initial consultation have your coordinator digitally sign the design, photo, and video workbook pages the ad consultant reviewed.

    Make sure that your coordinator reviews these pages carefully before signing; changes to design notes and print quantities are difficult to accommodate after you have met with the Marketing Employees.

    *These workbook pages must be digitally signed before your consultations with our graphic designers and photographers.

    Additional Consultations

    Graphic Design

    Bring - creative ideas, know what sizes you need
    Process - Consultation → Design Creation → Client & Coordinator Approval → Printing

    Notes - please show up on time and come prepared with ideas

    Photography

    Bring - ideas, event information
    Process - Consultation → Photoshoot → Editing → Approval → Final Photos

    Notes - you must provide models and props, please be prepared and on time for photoshoot

    Videography

    Bring - ideas, event information
    Process - Consultation → Filming → Editing → Approval → Final Product

    Notes - you must provide models and props, please be prepared and on time for filming

  • Give us time to complete your designs, but email us to stay updated and feel free to ask questions.

    You will receive an email when print material is ready for pickup. Social media will be posted as scheduled.

FAQs

  • No! You need to get a new copy of the workbook from your coordinator for every event because we update the workbook and need to make sure projects are approved.

  • You will select what "package" you want in the workbook. The earlier you come the more print material you can get. We need ample time to design and print before your advertising goes up for your event.

    *Advertising should be posted for about 2 weeks before an event.

    REGULAR: 7+ weeks before eventSocial Media Posts, Website Page, Photography, Video, 1 Horizontal Banner, 4 Outside Banners, 2 Inside Banners, A Frames, 7 Pages (8.5X11), 15 Tabloids (11X17), 1000 Quarter-sheet Flyers, 4 TV Screens
    TEMPLATE: 5 weeks before eventSocial Media Posts, Website Page, Photography, Video, 15 Tabloids (11X17), 1000 Quarter-sheet Flyers, 4 TV Screens
    RUSH: 2-4 weeks before eventNO PRINT MATERIALS. Basic Social Media Posts, Website Page

  • General Advertising and Marketing Questions: byusamedia@byu.edu
    Design: byusadesign@byu.edu
    Photography and Videography Questions: byusavideo@byu.edu
    Print: byusaprintshop@byu.edu

    Your workbook should be shared with all of the emails.

  • Here is the process for working with the Marketing Employees if you are a club! Click here for more information.

    Infographic titled “Clubs Advertising Process” outlining steps for printing through the Marketing area, other formats at cost, or printing with an outside source, including design approval and expense request instructions.

  • Yes! Before you meet with our designers, it is important that you have an idea for the theme or vibe of the advertising.

  • No. To ensure we fully understand your project, please meet with an ad consultant to go over your workbook prior to meeting with any other member of the media hub.

  • No. Design projects are assigned based on current designer workload, therefore your project will be completed by the most available designer.